itch.io has added a Generative AI disclosure filter to more areas of its site, including search results. Users can enable the “no AI” option to hide games that have disclosed using generative AI at any point in development. The store requires creators to state whether they used AI and describe how it was involved in production.
The move comes as more games are made wholly or partly with AI tools. Unlike Itch.io, Steam does not offer a filter to exclude AI-made games, despite calls from users for such an option. The article notes that the latest Steam Next Fest featured many clones and games using AI-generated code, graphics and audio.
Itch.io has also removed content it describes as AI spam. In response to a user asking how the store distinguishes acceptable games from prohibited material, its official account pointed to its rules. Those rules identify spam as games made mostly by algorithms or AI with little human involvement, randomly generated games without meaningful design, and batches of near-identical clones with only minor changes.
The store said it had deleted a couple of terabytes of AI-generated material, adding that the ability to upload large quantities of poorly optimized AI models does not mean users should do so. Some users have called for a total ban on AI content, but the article says that could significantly reduce the number of new releases as the technology spreads through studios.
Steam had said weeks earlier that it did not plan to add a similar filter, arguing that it did not want to act as a gatekeeper or require creators to avoid AI tools.
Sources: Vandal.