Itch.io has added a “NoAI” filter to its Browse page, giving users a way to hide games that use generative AI. The option appears under the AI Assistance tab and is described as applying to projects that have explicitly stated they did not use generative AI in their creative process.
The storefront said the new disclosure filter is also being added to parts of the site where it had been missing, including search results. The change comes amid a rise in games disclosing AI use: 54.6% of titles added to Steam in October 2026 carried an AI disclosure label, compared with 18.3% of games added in 2025.
Itch.io’s existing rules do not ban generative AI outright. They define spam to include projects made predominantly by algorithms or AI with little human involvement, randomly generated content with minimal curation, and multiple AI-generated versions of essentially the same project. The site allows disclosed AI-generated material provided it adds substantial value to the user experience.
Shortly before announcing the filter, Itch.io said on Bluesky that it had removed several terabytes of what it called AI slop, citing poorly optimized uploads. Some users welcomed the new tag, while others called for the storefront to ban AI-generated content altogether.
Steam requires developers to disclose AI use, but users have to scroll to the bottom of a game’s page to find that information, and the platform does not currently offer an easy filter for such content. Epic Games CEO Tim Sweeney, by contrast, has criticized Steam’s disclosure requirement as a political act that limits opportunities for developers.
Sources: Polygon.