Sony’s dynamic discount testing is affecting its PlayStation Store Black Friday promotion, which began on November 4, 2026. Reports from players indicate that some games are being offered at different prices depending on the account, with differences of around $5.
Examples shared by players include Astro Bot, listed at $33.59 for some customers and $29.59 for others, and Death Stranding 2: On the Beach, which appeared at $34.29 for some accounts and $29.89 for others. Horizon Forbidden West Complete Edition was also reported to be among the games affected.
The criteria behind the varying discounts have not been made clear. The differences have prompted criticism from players over a perceived lack of transparency and unequal treatment.
Sony appears to be continuing its dynamic pricing tests. The report notes that the company recently began looking for a professional to work on dynamic pricing, and the system has now appeared in its Black Friday offers.
Sources: Everyeye.it.