The arrival of the Black Friday shopping season is now confirmed as major retail chains begin releasing their promotional flyers. Unieuro has joined this trend by launching its 'Celebrity Black Friday' campaign in recent hours, positioning itself against Amazon's initial Black November offers. This new promotional period runs until November 11, 2026, and highlights a wide array of discounts across various technology categories.
The flyer covers diverse product segments, ranging from smartphones and Smart TVs to laptops and gaming equipment. While the official start of Black Friday is still some time away for Amazon, Unieuro's move presents an immediate challenge to the e-commerce giant's upcoming sales events. The retailer aims to attract consumers with competitive pricing on high-demand items before the peak shopping period fully begins.
Among the standout offers is the PlayStation 5 console with a disc drive and 1TB of storage, priced at €649.90. This deal is particularly notable given current availability issues for the console on Amazon and other platforms, especially in anticipation of the upcoming release of GTA 6. Additionally, the Samsung Galaxy S26 FE with 256GB of storage is featured heavily, with both Unieuro and Amazon listing the device at €649.
Tablet deals are also prominent in this campaign. The Apple iPad featuring an 11-inch display and A16 chip is available for €459 in the silver 128GB configuration on both platforms. These examples represent just a fraction of the technological offers currently active, with many more deals expected as the Black Friday period approaches across both retailers.
Sources: Everyeye.it.